Our Services

Below the Line (BTL) Marketing

We create high-impact brand experiences where purchase decisions happen — in-store, in-market, and on the ground.

Our BTL strategy is backed by infrastructure, disciplined systems, and a trained field force of over 100+ team members across direct and indirect sales channels.

Our BTL Capabilities

  • In-Store Activations & Product Demonstrations

  • Trade Marketing & Retail Visibility Campaigns

  • Direct Sales (Truck Sales, Van Sales, Motorbikes, Tuk Tuks)

  • Roadshows & Experiential Marketing

  • Pre-Seller & Route-Based Activation Models

  • Product Launch Campaigns

  • Retail Branding & POS Deployment

  • Territory & Channel Optimization

We don’t just activate — we build structured route-to-market systems that ensure consistency, coverage, and measurable impact.

Case Experience (BTL & Distribution Excellence)

Multi-Brand Field Execution Across East Africa
Managed structured direct and indirect sales teams across multiple principals, delivering coordinated trade marketing campaigns with measurable coverage and performance reporting.

Warehouse & Fleet-Backed Activation Model
Operating from an 8,000 SQ FT warehouse supported by a dedicated logistics and fleet network, we ensure on-time, in-full delivery for every activation.

Sustainable Distribution Initiative
Integrated solar-powered warehousing and smart route optimization to reduce operational costs and environmental impact while improving delivery efficiency.